Netgain SEO » busch systems

NetGain May E-Newsletter

Carla — Tue, 11 May 2010 13:05:59 +0000

Testimonial from Busch Systems

Carla — Fri, 23 Apr 2010 16:24:41 +0000

We are impressed by the marketing assets that NetGain has created for us including: a new fully search engine optimized website, print collateral, photo gallery with hundreds of products and various email campaigns.

From NetGain’s efforts we have been able to dominate the top five search results for all recycling container keywords and cut our marketing costs by over $100,000. NetGain has also created more than five times the digital content in less than one year than in the entire history of the company.

We would proudly recommend NetGain to anyone looking to market their company. Their team continues to take the time to listen to our needs and put them into action with creative and professional graphic /web designs.

Bill Bradbury
COO & VP | Busch Systems International

How a Search Engine Optimized Website Can Grow a Shredding Business

Carla — Fri, 19 Feb 2010 15:18:20 +0000

The shredding industry is becoming increasingly competitive. New smaller businesses are entering the market and mature companies are experiencing continued growth. Marginal players are finding it more difficult to get the edge they need to succeed. A competitive advantage which is becoming more common in the industry is search engine optimization (SEO). Shredders have begun optimizing their company websites to increase site traffic and sales.

What Is SEO?
SEO increases a websites visibility, volume and quality of traffic. It utilizes a combination of techniques, tips and tricks to frame a website so that it is easily found, sorted and indexed by search engines (such as, Google or Yahoo). Tangible results from using SEO can typically be seen within one to three months following an engines indexing information into a database.

How SEO Can Help a Shredding Business
SEO can give a shredding business the edge they need to succeed by having their website ranked highly on major search engines. This ensures that customers looking for shredding services online find the right website first. Consumers don’t have the time or patience to sort through numerous search result pages. If a site isn’t listed on the first results page it is losing valuable business. SEO is designed to make sure that this business is not lost, by having a website place highly on search engine rankings.

How SEO Can Grow a Shredding Business
SEO can grow a shredding business with the use of various online tools, such as, business directories. Online listings can help a shredding business gain online visibility. The directories are designed to make it easier for customers to find business information. In doing so they also make it is easier for search engines to index a website properly. When considering which directory to sign a business up for review those powered by major search engines, such as, Google Maps. Using directories such as this will go a long way in having a website rank highly in that particular database.

How SEO Can Build a Shredding Businesses Identity
A strong online visual identity can be developed with the use of online advertising strategies in a particular local market. This will help attract customers in the geographical area, increase website traffic and target the right customers. All of this contributes to better positioning the company online.

In conclusion, a website which is search engine optimized can help grow a shredding business and build its visual identity. This will improve a shredders presence online and make them easier to find. SEO will also increase, optimize and direct website traffic which will ultimately boost company sales.

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For information: www.allsourcemfg.com
Contact: Carla@netgainseo.com
t. (705) 797-2455

The Top Ten Steps to Generate More Leads From a Website

Carla — Thu, 14 Jan 2010 20:38:44 +0000

1. Attractive Content
Include engaging content which provides a reason for site visitors to learn more about the business. The information can work to establish credibility, create a sense of urgency for purchasing decisions and highlight the benefits of a particular organization over others.

2. Simple Navigation

Incorporate navigation tools which are easy to use so that the site can be viewed with ease. Two ways this can be accomplished are with buttons and text links. Buttons allow for one or two words of text to be enter into a visually appealing box which links to a corresponding page. Text links are embedded into the body of text and make it easier for visitors to view pages which relate to the content.

3. Track Leads
Evaluate the sites success and failures using lead tracking tools. For example, Google analytics tracks what customers are visiting the site, how often, what pages they are viewing and for how long. This will determine where a site can be improved and what type of audience to focus attention on; including, the type of content and graphics which will target the end user.

4. Answer Questions
Compile a list of common questions which arise from customers. Post and answer the questions in a section of the website. This will build credibility, provide reason for customers to view the site and enable them to access information quickly.

5. Be Available
The easier a business is to contact the more inclined users will be to reach out. Offer support online through live chat forums or make clear contact pages with information featured prominently.

6. Give Reason For Contact
Offer incentives! For example, a search engine optimization company could offer a free website assessment to customers visiting a corporate site. This will give customers a reason to contact the business.

7. Track Contact
Include a contact form with the free website assessment. This will encourage site visitors to provide their phone or email address. Have a sales team follow up with the contact and initiate a sale.

8. Search Engine Optimization (SEO)
Be visible on search pages. Ensure that the site is easily found online with different search engine optimization techniques. Check a site ranking by searching it in Google or Yahoo. If the site does not appear within the top five or ten sites listed on the results page, customers are not able to find the site and leads will be lost to more easily found competitors. There are various tools for fully search engine optimizing a site to find out more information contact: www.netgainseo.com.

9.Respond to Inquiries Quickly
Ensure that customers are not waiting for a response, as the longer they have to wait the quicker they will turn to a competitor for assistance. If a company responds quickly the odds of the site visitors turning into repeat customer’s increases, as customers that are satisfied the first time are more likely to return in the future.

10. Provide Clear Purchasing Options
Don’t be elusive with pricing. Provide clear, direct information regarding the purchasing of products. This can be done through e-commerce sites which allow customers to purchase product directly from the site.

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For information: www.netgainseo.com
Contact: Carla@netgainseo.com
t. (705) 797-2455

Case Study: NetGain SEO Improves Busch Systems Business

Carla — Thu, 07 Jan 2010 17:03:12 +0000

By: Carla Kostiak
Contact: Carla@netgainseo.com
t. (705) 797-2455

Executive Summary
In 2008, Busch Systems International outsourced all marketing initiatives to NetGain SEO. This case study will examine if this proved a worthwhile investment; specifically, if the web and marketing services company improved the quality of Busch’s business and facilitated their cash flow. To accomplish this several marketing efforts will be examined; including, the new corporate website, product guides, promotional materials and online advertising. An analysis will be performed on the effectiveness of these applications so to determine what worked, what didn’t and what remains for the future.

Background
NetGain SEO Inc. is a marketing services company located in Barrie, Ontario which specializes in web design, search engine optimization, web services, print and graphic design. The company utilizes modern search engine optimization techniques to ensure that each client’s website maintains a global presence, drives traffic and generates revenue. NetGain also offers a complete line of marketing services, such as, the creation and distribution of product catalogues, monthly e-newsletters, product sell sheets, articles, press releases, tradeshow signage and postcard campaigns.

Busch Systems International has been the North American leader of recycling, waste and compost containers for the past twenty five years; setting the industry standard for the yearly production of new molded bins. Each container manufactured by the company is 100% recyclable, made in North America and contains a minimum of 35% recycled content. Busch products remain steadfast in the quality and environmental sustainability which customers have come to expect, while integrating a new innovative blueprints for the advantageous collection of recyclables and waste.

Busch selected NetGain to take over its marketing initiatives as previous in-house strategies proved unsuccessful. The company came to see the value in professional assistance for rebranding and leveraging business into its next phase of success. NetGain has developed effective websites and marketing assets for such companies as All Source Secure Container USA, Archive Document Storage and Container Essentials. Each of which were widely successful, as well as, efficiently and tactfully done. For example, in three short months NetGain was able to produce Container Essentials corporate website, downloadable product sell sheets, monthly e-newsletters, promotional flyers and product brochures.

Analysis
Busch Systems was eager to turn their marketing ideas into action but was slow to fully adopt the change. Due to failed marketing strategies in the past the company was slow to relinquish control. NetGain embraced the challenge and provided the company with a list of structured marketing ideas and potential services which would best service them. Among this list was revamping the corporate website, developing a product guide, monthly e-mail blasts and rebranding of all marketing assets.

First on the priority list was a revamped corporate website. The goal was to collect information from the previous site and incorporate it into a new and improved corporate website. For this NetGain drew on its team of highly educated and creative designers, as well as, communication and production experts. Collectively, the team developed a modern, clean and engaging site which illustrates the quality and integrity of Busch Systems. The website integrates cutting edge DHTML, PHP, Java and CMS. NetGain also continues to provide ongoing site maintenance, updates and new innovative design strategies. This keeps the site informative, fresh and up to date.

The revamped corporate website developed a global online presence for the company. This is a result of the search engine optimization techniques which NetGain utilizes. The techniques have enabled the company to achieve top five results for all recycling container related keywords. The website is easily found and contains simplified navigation systems. This facilitates consumer’s location of products which expedites and simplifies their purchasing decisions.

Next on the list of marketing initiatives was the Busch product guide. For this NetGain produced, edited and implemented professional product photos for their entire line (consisting of over thirty recycling, waste and secure document containers). The company incorporated the photos into an assortment of information; including, an environmental policy, company history, product specifications and sell sheets.

The guide successfully rebranded the companies professional identity and set it apart from its competition. The guide highlights Busch’s key competitive advantages; specifically, a snap shot of the extensive line of containers on the cover and list of environmental accountabilities inside. It has been distributed to customers, posted online and added to recycling resource libraries across North America. Each of these sources has provided positive feedback on its usefulness and simplicity for locating company and product specific information.

Following the product guide was the application of monthly e-newsletters and e-advertisements. NetGain compiles the e-mailers from start to finish based on the target specified by Busch; from copy generation to graphic design and distribution. The e-mailers while many, are well structured and effectively executed.

Busch has great expectations for the success of the e-mail campaigns which is largely attainable if the general rule of less is more is applied. Overwhelming the consumer with repeated online messages can grow tiresome and even intrusive. Further, this poses a hindrance the company’s future application of the tool as frequent e-mailers can cause software corporations to censor the sender as spam and restrict all future communication. Quantity aside NetGain has developed successful complex online advertising campaigns; performing at more than triple the CTR and CPM rates over averages that have given over 2 million impressions.

NetGain has also completely rebranded all of the manufacturers marketing assets; including day to day artwork requests, printcampaigns, product updates, literature, interactive forums and tradeshow materials. The company has generated substantial improvements for the quality of design work and reduced Busch’s marketing costs by over $100,000. NetGain has also created more than five times the digital content in less than one year than in the entire history of the company.

In the future, NetGain plans to concentrate its efforts on extending current communication strategies. The company intends to engage in compressive tradeshow correspondence, press release generation and submissions, online blog forums and Facebook applications. The goal is to keep Busch top of mind for consumers by being consistently present and useful. This will serve to promote the company, its credibility and products while generating traffic and producing sales.

Conclusion
Following the success of web and marketing services provided thus far, Busch is eager to see what the future has in store. With a renewed belief in the abilities of advertising Busch has fully relinquished marketing control to NetGain. The application of this control in various techniques and technologies has successfully improved the quality of business, drove traffic and impacted sales for the company. However, the question which remains is whether or not the new marketing strategies will continue to be effective once the novelty begins to fade. If NetGain’s pre-emptive measures of continual website maintenance, as well as, new copy and graphic generation is any indication than the novelty will not soon diminish.

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