Content is Important for Business Website content tells customers why your business is the only business right for [...]]]> Website visitors typically look at a site for 5 – 10 seconds. In that brief window of time the value of the site is determined. Captivate your audience with vibrant content and designs the second they enter your site.

Content is Important for Business
Website content tells customers why your business is the only business right for them. The content on your site should:

• Offer something of value to the reader
• Be clear and concise
• Relevant to your business

Give visitors a reason to navigate through the rest of the site. Great content will keep them interested in the company and what you have to offer.

Content is Important for Search Engine Optimization (SEO)
Content helps search engines determine how relevant your website is. The more up-to-date and clear your content the higher your website will be ranked on search result pages. There are several ways to use content for search engine optimization including:

• Updating it often (weekly if possible). This way your site always offers something new to visitors and search engines indexing it.
• Making it easy to read. Keep the number of words to a sentence and the number of sentences to a paragraph to a minimum.

To measure the readability of a website use the Flesch Kincaid test which can be found under any major search engine.

Content is Important for Websites
Keep the content easy to scan and to the point so that readers can quickly locate the information they need.  It is important for your customers to read website content that indicates clearly what your business is about. Clear content direction includes:

• Developing keywords that relate to your services. These should be words that customers most commonly use when referring to your business.

Search engines will sort through your site for the most commonly used words. These words will determine how they index your site in their database. Search engine optimization looks at using relevant keywords used often.

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For information: www.netgainseo.com
Contact: Carla@netgainseo.com
t. (705) 797-2455

NetGain SEO Inc. was founded in 2008 as an advanced web, marketing and graphic services company. NetGain specializes in making websites that are easily found on major search engines, such as, Google, Yahoo & MSN . The company utilizes modern search engine optimization (SEO) techniques to ensure that each client’s website maintains a global [...]]]> About NetGain

NetGain SEO Inc. was founded in 2008 as an advanced web, marketing and graphic services company. NetGain specializes in making websites that are easily found on major search engines, such as, Google, Yahoo & MSN . The company utilizes modern search engine optimization (SEO) techniques to ensure that each client’s website maintains a global presence, drives traffic and generates revenue.

The Ontario, Canada based company offers a complete line of marketing services. This includes the creation and distribution of product catalogues, monthly e-newsletters and product sell sheets. The company writes articles, press releases and case studies. NetGain also designs tradeshow signage, postcard campaigns and logos.

NetGain has over 50,000 keyword combinations generating top page rankings for many national and international clients. This is something which Drew Dekker, Vice President & founder of NetGain believes to demonstrate the company’s success. “Our formula is working on local and national levels. Getting strong organic search results are a great way to promote any business” notes Dekker.

The company has developed effective websites and promotional materials for such companies as All Source USA and Busch Systems. Each of which were widely successful, as well as, efficiently and tactfully done. For example, in three short months NetGain produced Container Essentials corporate website, downloadable product sell sheets, monthly e-newsletters, promotional flyers and product brochures.

Web Services

NetGain believes in the power of the internet for increasing sales in the shredding industry. They are committed to improving their clients business with clean, crisp, easy to use and find websites. NetGain can design and maintain corporate websites tailored to any shredders vision.

Websites have become the primary point of contact for large and small businesses; replacing both telephones and fax machines. A professional website can launch a shredding business into its next phase of success. It can establish a company as a serious contender in the global market place. NetGain develops well organized websites which incorporate professional design techniques and content. This ensures that the sites are attractive to customers depending on the internet to find information.

A website is particularly important for shredders with little time to spare on phone calls. Small businesses generally have all employees fielding sales calls (from operations to accounting staff). Most of which have little customer service training and experience. A website can filter sales calls and improve their responses. By providing company information online consumers can answers their own questions. Essentially, the website can answer the telephone, record information and drive sales with little expense to the company.

NetGain uses modern SEO tools to ensure that a website is easily found by consumers. For this the company targets consumers at the onset of product or service searches. They take business away from competitors and direct it toward their client.

Graphic & Marketing Services

The NetGain team consists of experienced, knowledgeable graphic designers and communication experts. NetGain is eager to develop anything from logos and brochures to postcards and business cards. Drawing on modern design techniques blended with traditional touches to attract any audience.

NetGain also provides photographic services. They can take professional product images and incorporate them into tasteful product guides, specifications sheets and much more. These images work to better sell a product and provide a clear visual identity for shredding containers, trucks and companies.

The company offers a wide range of marketing services including: press releases, articles, case studies and e-newsletters. Each of which can be syndicated through interactive blog forums that the company creates. The information can also be launched through local publications, press release engines and online distribution channels.

At NetGain we bring your design ideas to reality!

1. Attractive Content Include engaging content which provides a reason for site visitors to learn more about the business. The information can work to establish credibility, create a sense of urgency for purchasing decisions and highlight the benefits of a particular organization over others.

2. Simple Navigation

Incorporate navigation tools which are easy to use so that the [...]]]>

1. Attractive Content
Include engaging content which provides a reason for site visitors to learn more about the business. The information can work to establish credibility, create a sense of urgency for purchasing decisions and highlight the benefits of a particular organization over others.

2. Simple Navigation

Incorporate navigation tools which are easy to use so that the site can be viewed with ease. Two ways this can be accomplished are with buttons and text links. Buttons allow for one or two words of text to be enter into a visually appealing box which links to a corresponding page. Text links are embedded into the body of text and make it easier for visitors to view pages which relate to the content.

3. Track Leads
Evaluate the sites success and failures using lead tracking tools. For example, Google analytics tracks what customers are visiting the site, how often, what pages they are viewing and for how long. This will determine where a site can be improved and what type of audience to focus attention on; including, the type of content and graphics which will target the end user.

4. Answer Questions
Compile a list of common questions which arise from customers. Post and answer the questions in a section of the website. This will build credibility, provide reason for customers to view the site and enable them to access information quickly.

5. Be Available
The easier a business is to contact the more inclined users will be to reach out. Offer support online through live chat forums or make clear contact pages with information featured prominently.

6. Give Reason For Contact
Offer incentives! For example, a search engine optimization company could offer a free website assessment to customers visiting a corporate site. This will give customers a reason to contact the business.

7. Track Contact
Include a contact form with the free website assessment. This will encourage site visitors to provide their phone or email address. Have a sales team follow up with the contact and initiate a sale.

8. Search Engine Optimization (SEO)
Be visible on search pages. Ensure that the site is easily found online with different search engine optimization techniques. Check a site ranking by searching it in Google or Yahoo. If the site does not appear within the top five or ten sites listed on the results page, customers are not able to find the site and leads will be lost to more easily found competitors. There are various tools for fully search engine optimizing a site to find out more information contact: www.netgainseo.com.

9.Respond to Inquiries Quickly
Ensure that customers are not waiting for a response, as the longer they have to wait the quicker they will turn to a competitor for assistance. If a company responds quickly the odds of the site visitors turning into repeat customer’s increases, as customers that are satisfied the first time are more likely to return in the future.

10. Provide Clear Purchasing Options
Don’t be elusive with pricing. Provide clear, direct information regarding the purchasing of products. This can be done through e-commerce sites which allow customers to purchase product directly from the site.

Download PDF

For information: www.netgainseo.com
Contact: Carla@netgainseo.com
t. (705) 797-2455